Back then, the purpose of a gift box is to package your products in a secured and protected manner. Now, gift boxes have gone beyond its basic functions as it acts as an essential tool in marketing!
Read on as we discuss five simple reasons why gift box packaging elevates your brand.
It showcases your sincerity
An adequately packaged gift box reflects the value of a gift and attracts people’s desire to buy.
On top of offering great functionality, it shows that much effort and thought goes behind the packaging – which highlights your sincerity as well.
Your customers will get the impression that you’re a company that prioritises quality every step of the way, from planning to the final touches.
It allows you to be creative
Gift boxes come in a variety of shapes and sizes, with the design depending on you. This means that the option to customise is definitely available!
You can get creative by personalising the gift box to your company’s advantage, through including your logo and contact information.
Ultimately, the gift box should align with your business by reflecting your company’s image and style.
It adds credibility
A gift box is meant to reflect the quality of its contents.
If you’re selling a luxurious product packed in a low-quality and floppy packaging, then it’ll compromise the overall quality of the item.
Especially if your product doesn’t require face-to-face service, your gift box is what plays a role in communicating your product details and brand value to the customer. If you want to set yourself apart from your competition, then a customised gift box is the way to go.
Depending on the quality, a gift box can be used on more than one occasion.
Similar to a structured paper bag that is often kept and reused for special occasions, gift boxes offer the same kind of service.
This means that gift boxes also help with branding, as customers will be reminded of your product or service when they look at your box again later – hence strengthening brand image!
On top of that, the design can also play a role in its versatility. For example, you can attach a handle to show that there’s more than one way of carrying the gift box.
Take your gift box up a notch with add-ons, such as complementary corporate red packets, a QR code for a surprise gift, discount voucher for the next purchase and more!
Although it might not seem like a lot, these little surprises will have customers appreciating your gift box a little more as they find clues that’ll benefit them.
Eventually, your brand will crawl its way into your customer’s mind and heart.
Gift boxes are all the rage in the marketplace. So, it’s important to factor in the packaging in your marketing strategy.
At Print&Pack, we offer a wide range of gift boxes for you to choose from. Feel free to contact us for a quick chat if you’d like to find out more!