A product’s packaging plays a vital role in determining the success of a product – due to its importance, product packaging is now becoming a graphic design discipline that’s slowly turning to be an industry in itself. 

As such, due to the packaging’s ability to make or break a product, designing is vital to guarantee product sales and promote a winning product.

If you’re a brand manager looking into creating such a product, there are several key principles to take note of during the design process. Behold, we show you the crucial factors to creating successful product packaging.

Clarity and simplicity

Clarity and simplicity help define a product packaging that promotes a winning product.

If you visit a supermarket or any other store, you’ll notice that products in varying sections clearly communicate their function and purpose from their packaging alone.

Thus, being clear about what a product is and what it’s supposed to do is the first step to making an effective packaging solution.

Honesty

Honesty is an essential characteristic of a packaging solution.

If you’re completely transparent when advertising your product through its packaging, then you’ll be able to gain their confidence and promote trust in your brand. 

As such, being honest about what you’re selling plays a vital role in your product’s sales. The reason for it is simple: consumers have nothing against a product and its brand as long as they’re getting what they paid for.

Hence, as a rule of thumb, always make sure to be truthful in your sales approach and depict it through your packaging. 

Authenticity

Many ask what’s at the heart of great brands that make them what they are today.

There are many answers to this question, one of which is the originality, memorability, and brand personality that they depict and instil in their packaging.

If you visit a well-known brand’s local branch near you, you will notice that apart from the storer’s ambience, the brand’s products are the star of the show, from their presentation down to the packaging itself.

Product packaging that is bold, different, and visually-effective will undoubtedly connect to customers better.

Shelf Impact

Making your products stand out on the store shelves is key to competitive survival.

By ensuring that your design is capable of breaking apart from the competition, you also increase the chances of boosting your product sales. 

In product packaging, the proper term for this attention-grabbing effect is shelf impact, the visual statement that your packaging imposes onto the consumer’s minds when they look at your products on the shelf.

Thus, incorporating the intrigue element into your packaging design and clearly communicating your product’s story at first glance is vital to win over more customers.

Extensibility

Extensibility means that the product packaging should be versatile and allow for simple customisation when a new line of similar products are introduced in the future.

Adding this versatility early on not only gives you an added advantage of staying ahead, but it also allows you to save costs by not having to redesign a whole new packaging.

Having a clear vision and motivated design to carry on will allow you to introduce a fine-looking and visually-related family of products in the end.

Conclusion

Product packaging helps in designing a winning product and making your product reach out to consumers. The points mentioned above explain why product packaging is essential – after all, product packaging helps connect your product with the customers.

If your brand needs a reliable canvas bags printing supplier or other packaging solutions, then Print&Pack can help you out! Apart from offering a fine selection of paper packaging options, we also provide customisable canvas bags of all kinds and shapes. With variety and customisation is our middle name, you’re sure to find the right packaging solution for you, be it our custom tote bags, paper bags, or gift boxes.