No matter how much change occurs in the retail landscape over the years, some goals will remain constant – such as bolstering customer loyalty and generating more sales.
To achieve these objectives, brands need to truly connect with their audience, uncover their preferences, and then enhance their experience with the brand.
When speaking about the customer experience, we’re not particularly referring to the aftersales type, but more on the period before a purchase and the moments leading up to the actual hands-on with the product.
In this article, we will focus on the role of good product packaging and its capacity to dramatically elevate a customer’s experience!
It conveys the brand’s identity
Product packaging typically needs to convey the product’s message to the consumer at a glance, quickly letting them know what’s inside and its purpose.
However, it should also be capable of depicting the brand behind it. Branded custom tote bags are an excellent example of this. Optimising your packaging to include this vital factor significantly improves its impact on the shelf and once they’re in the hands of your consumers.
By making it clear what the brand stands for and having it coincide with the end product, brands can generate a more positive experience for the consumer and gain their favour.
Achieving this optimisation won’t be easy, so here’s an essential tip to get started with － focus on simplicity.
Refrain from incorporating unnecessary designs and colours and stick with a solution that succinctly yet clearly gets across your brand’s identity and the product message to your audience.
The unboxing experience has its own unique appeal
Continuing on the simplicity advice, this tip also extends to the complexity of the physical aspect of the packaging.
Convoluted or unnecessary steps in the packaging process can frustrate consumers due to the high amount of effort required to get their hands on the product.
Overcomplications in the unboxing experience, which has become a rather popular trend of its own online, can quickly put off most consumers and influence their purchase decision.
Now that such experiences are part and parcel of a product’s overall appeal, especially those that are high-end like gadgets and collectables, it’s best to keep things basic while incorporating a sense of suspense leading to the final climax of removing the last wrapping of the actual product.
Balancing aesthetics and functionality in the unboxing, if done correctly, can elevate the end-user experience to a whole new level and make the product and the brand more memorable.
Quality materials support the product within
Regardless of a product’s asking price, it should have premium packaging materials within reasonable bounds.
There are two reasons for this – first is that packaging solutions created from them can make even the most everyday products look and feel high-end, giving you an edge over competitors who have not chosen the same strategy.
The second reason looks more at the practical benefits of the greater durability of these materials.
Sturdier packaging means minimal or even a complete lack of transit-induced damage to your product, something that benefits the brand in terms of profit and the consumer, who will be happy to receive a pristine product as if it were fresh off the production line.
Conclusion
Your product isn’t the only thing that you should take note of – your packaging is equally as important! With the perfect packaging – protection and branding are easily secured.
All that’s left is to make it a reality, with a trusted provider of carriers and packaging like Print&Pack; we offer a variety of printing services, such as box packaging printing, paper bags printing, and calendar printing. With the help of Print&Pack, you’re certain to get your hands on the packaging solution that will pave the way to more success.
