Wearable marketing is a marketing strategy wherein you increase your company’s brand awareness among consumers through everyday items. After buying a specific package, such items can be given as freebies from an event or a promotion gift.

The key to wearable marketing is using a visible and prominent design across all your items. Preferably, a design that is related to your brand.

One essential item to take advantage of to get your brand messaging across is tote bags. You can imagine the hype as you can see big fashion brands manufacture tote bags with customised designs for their expensive branding.

Tote bags are easy to wear, fully functional, eco-friendly, and benefit from repeated use. They are a trendy and hip item most consumers would love to get a hold of.

Would you like to incorporate the hip and trendy into your brand marketing campaign? Then you might need to utilise the versatility of custom tote bags. Here are some ideas for your marketing team to make your tote bags pop.

1. Reversible tote bag

A tote bag with a great design will catch some eyes when a consumer uses it on the street. It makes a significant impact and ultimately generates interest for your brand. A reversible tote bag doubles that effect. One with a similar yet varying design on the inline will make those bags wearable and usable on multiple occasions.

When creating a bag like this, make sure the canvas is slightly thicker than usual to make way for printing on both sides.

2. Japanese-style drawstring lunch box bag

For a more out-there promotional material, a small canvas bag the size of a small box is a novel idea. Instead of using it as a bag for gadgets, groceries, and shopping, you can reuse this smaller tote bag for gifts and lunch box bags. For this smaller bag, a more straightforward design will work best.

Try to incorporate a drawstring, so it’s easy for the consumer to seal and open.

3. Include freebies like pins and stickers

Let your end consumer customise their bag however they want. You may want to keep branding on the actual tote bag minimal but include pins and stickers that carry the company brand.

This will allow a less messy brand language while maintaining a vibrant aesthetic once the user has customised it to their style.

4. Plenty of pockets

The whole point of using a bag is for storage and easy carrying of portable items. One might not use a bag that only has one compartment for everything — laptops, makeup, snacks, stationery, etc.

A canvas bag with plenty of pockets can combat this. From a consumer perspective, it will have more use, since it can separate items, preventing their more fragile items from being crushed by the weight.

Conclusion

Whatever direction you go for your brand marketing strategy, always look to a reputable service to provide you with A-quality items.

For impeccable tote bags printing or canvas tote bags in Singapore, Print & Pack is the answer. Should you be in need of a wearable marketing campaign, talk to us, and we’ll make it a tangible reality.