Although digital marketing is getting more attention in today’s internet age, brands must not neglect their marketing efforts in other areas of opportunity, such as promotional items, freebies, and even product packaging
One such example is wearable marketing, a strategy that lets companies increase brand awareness through the everyday objects they give out, like custom tote bags, paper bags, and more.
By covering physical and digital mediums in one’s marketing efforts, brands can reach a greater target audience and get their message across to more consumers. If you are keen on injecting all your brand items with some marketing, here are a few considerations to take into account.
Consider your target demographic
It goes without saying that when creating any marketing design, regardless of the medium they are used, they should ideally appeal to the brand’s primary audience first and foremost.
As the backbone of the company’s success, they are responsible for helping achieve its goals and even have a direct role in attracting other potential customer demographics through word of mouth.
In addition, seek ways to be creative to attract attention and create a buzz among your following. For instance, brands that mainly deal in tech could incorporate a QR code on the designs for their carrier bags and other promotional items that lead to a promotion or neat surprise.
By including another purpose into these typically slept-on items through their design, consumers may pay more attention to them and thus, provide more value to the company.
Conceptualise a story or theme
Stories shape people. Therefore, coming up with a story or theme and incorporating storytelling into a design humanises the brand and provokes an emotional response among audiences that gets them to relate to their offer.
That is why storytelling has been gaining popularity recently. Many brands and marketers are always looking for opportunities to apply storytelling to their products, user experience, and more.
One good example of this is Nike and their knack for human-centric designs. When they launched their new product line of maternity sportswear, they told a simple story by placing an additional small check sign next to their famous logo. This design story is something that any parent-to-be can easily relate to.
Stick to brand recognition
When brainstorming ways to infuse your marketing efforts into a design for brand items, it’s advisable to stick to ideas representing the brand image.
Being consistent with design elements ensures the overall look is quickly recognisable for those familiar and unfamiliar with the brand and will not be mistaken for something else.
Conclusion
By bleeding one’s marketing campaigns into everyday brand items like tote bags, packaging, and other promotional items, businesses can get more value out of them apart from their primary purpose. Once you have your next great idea nailed down, engage the services of a quality printing solutions provider to turn it into reality.
Print & Pack is your go-to one-stop service for designing, branding, printing, and producing all things packaging, from paper bags to canvas tote bags in Singapore. Get in touch with us today, and let us work together to move your brand forward.
