Whatever product you are trying to sell, the design package is one of the most critical factors you should invest in. The product’s packaging design is the most important factor that draws customers’ attention.

Besides the brand name, your unique business packaging design can either boost your sales and make your brand known or won’t be eye-catching enough to make the customers stop and take a look.

Are you giving your packaging design the beauty and attention it deserves? You may have a top-quality product, but your packaging does the selling!

The packaging of every product is on the top-of-the-line of the list of factors leading to sales, and potential customers often notice and give opinions on your packaging well before they take a peek or interact with what is inside!

To help you, check out this guide on 4 packaging trends using customization to boost brand sales!

Customised boxes

Customised packaging is a great technique to engage customers – as it allows them to express their ideas and how they want the packaging to look like. The boxes can be customized in several ways, which can be changed to fit requirements such as the customer’s request, the feasibility, and your budget.

Below are some of the design ideas you can experiment with to give your product packaging a touch of zing.

  • Experiment – Experiment with the box materials, and keep in mind that cardboard is the standard for main packaging boxes. Plus, you can try to improve the durability and rigidness of the box.
  • Shape and size – The box’s shape and size can be custom-made to fit the product you are trying to pack. Besides helping save costs, this way also contributes to reducing packaging raw material waste and ensures the safety of the product inside.
  • Color – The color and area are factors that you can customise to modify your product’s package from the clutter. Colors can be chosen based on the appeal associated with the brand.

Mailer Bags

Mailer bags are am affordable version for customised boxes, and this type of packaging is popular among businesses that offer sturdier products such as computer mouse, pen drives, or clothes.

Customised mailer bags can also include the company logo, tagline, color, text, or design printed on the bag. This type of packaging comes in two varieties – kraft paper mailers and polyethylene mailers.

  • Polyethylene mailers – better known as courier bags, they are used to maintain the products’ durability for long travelling for delivery and are water-resistant. This type can be used for products like books, earphones, and clothes.
  • Kraft paper mailers – this type provides a more sophisticated and professional appeal because it is made with paper. This can be easily recyclable and is mainly used for light products like office items, official documents, or medicines.

Customised stickers

Customised stickers act as an economical replacement for customised packaging. What gives this type the advantage is that they’re waterproof and would be more visible on the package.

Since you can customise the design and color requirements, stickers can also be used to increase the element of fun in the packaging.

Personalised rubber stamps

If you or the customer are not a fan of customised product boxes, leave it out of the options and consider trying customisation with a rubber stamp! The stamp can be any design such as your company logo, tagline, or anything else that marks your brand.

This way is also one of the most economical ways to customise your packaging since the only investment you need is the rubber stamp.

Conclusion

Choosing the proper packaging is the key to a booming increase in sales! When deciding on a packaging design, it’s essential to consider the demands and needs of your customer. You’ll have an idea of what packaging design will work best to your benefit by doing so!

If you want top-quality packaging and designs for your products, Print & Pack is here to help you! We offer quality printing services, including mailer box printing and tote bags printing! If you need help promoting your brand innovatively and extraordinarily, feel free to contact us.