In recent years, customised canvas bags have become quite a practical accessory due to their convenience and versatility. These totes can be easily personalised to showcase who you are or make a fashionable statement while being mindful of the environment.

Due to their growing popularity and proven efficiency, custom tote bags have quickly become one of the most popular products companies use to sell or market their brand.

If you want to promote your brand with an exciting and cost-effective product that will surely give it the attention it deserves, canvas tote bags in Singapore is the answer you’re looking for.

These totes are reusable, convenient, high utility, and environmentally friendly, which makes them a valuable promotional product. To give you an idea, read on the ways to make your tote bags the best brand ambassadors.

1. Ensure your totes showcase your brand perfectly

Get your design team to come up with a creative artwork that strongly represents your brand or the message that you want to convey through tote bags. The main point is to make your brand unforgettable, and in a positive way.

To achieve this, you can incorporate your brand logo, design elements, colours, and patterns into your tote bag design. Ensure that the elements go well together. Otherwise, you just have a mess of things lumped together. The goal should be to make anyone who sees the tote bags able to connect the totes to your brand.

2. Invest in high-quality bags

Your customers should be able to use your promotional bags over and over again so that people see your totes and be curious about your brand. To do this, a good quality tote bag makes excellent sense to invest in so it won’t wear out quickly.

Aside from the premium quality of the bags, it would help if you also considered a high-quality print to ensure your design will stick to the bag; it will be good to consider the printing method you want to use.

3. Market your totes as collectables

Promote your custom tote bag collection as a limited-edition collectable for fans of your brand, services or merchandise. For instance, if you are a gaming organisation, you could put up a special-edition tote bag series for the fans of your games before releasing that new game you have been developing. In this case, you may feature the characters of the game on the tote bag.

You can use holiday themes as a design idea for your bag in a specific season. This is a great way to capture the interest of potential customers.

4. Give out or sell totes along with in-store purchases

At first, it can be difficult to showcase your tote bags due to the rising competition. The best way to expose them would be to give out or sell them along with other merchandise or sell them for an affordable price as merchandise when they purchase something in your store.

Use creative and high-impact opportunities to give out your customised tote bags as individual items or as packed bags filled with gifts.

5. Use custom totes in welcome kits and packages

The best way to showcase that your tote bags are convenient would be to get your employees to act as the ambassadors. You can give them totes loaded with goodies in company events such as new hire welcome kits, holiday celebrations and training programs.

You can also add care packages containing practical items, such as masks, sanitisers, alcohol, and other products.

Conclusion

When you want to use custom tote bags for business or promotional needs, it’s essential to think about the overall marketing approach you will take.

With the ideas listed above, you can create custom tote bags that people will love to use and carry. If you need help in coming up with a design, Print & Pack is here to lend a helping hand.

We are a one-stop provider of high-quality services, including tote bags printing. Moreover, we also provide unique packaging, such as custom gift boxes. After all, first impressions matter. Feel free to contact us for more information about our products and services.