Gifting is known to be one of the best ways to strengthen relationships. Corporate gifting helps create touchpoints with customers, employees, and associates by giving gifts. Hence, it is no surprise that corporate gifting has become widely popular over the years.

If you’ve been working for a couple of years now, you’ve probably already experienced receiving or giving corporate gifts. Unfortunately, not all corporate gifts are good gifts. Some are bad presents, and many people tend to remember them.

Choosing the right corporate gifts is essential to achieving your business objectives fully. To help you ace your game, here are 5 of the most common corporate gifting mistakes you should avoid. 

1. Giving boring presents

If you want your corporate gifts to impact your customers or employees, you should ensure they’re functional and memorable. Corporate gifts must be practical, but they should never be boring. Boring presents tend to be forgotten in just a matter of days.

No matter what occasion, you should always browse for fun and practical gifts, such as office essentials, custom tote bags, and modern electronics, instead of just the usual calendars and umbrellas. You can also give presents that tell a story, like handcrafted notebooks and pens.

2. Making the gifts look like a marketing gimmick

This is one of the biggest mistakes many companies seem to make – they treat corporate gifting as a marketing gimmick. Although your corporate gifts should complement your brand well, they should never look like a marketing piece.

While there is nothing wrong with putting the logo on the packaging, it’s how you present it. Putting too much emphasis on the company logo, or paying too much attention to designing the logo to suit special occasions, may give the receivers the impression of a marketing method.

To avoid committing this corporate gifting mistake, you should avoid positioning your company’s logo in the centre and front of your gift items. A present with company logos flashing at each corner would seem more of a marketing gimmick and might make your recipient feel less valued.

3. Failing to customise the gift or packaging

Many corporate gifting experts believe that return on investment (ROI) is at its highest when the corporate gifts are customised. Customisation tends to make your gifts seem more thoughtful and make your recipients feel more special. It’s best to have some customisation on the packaging too, because the first thing giftees will see is the wrapping. This means the packaging decides on the first impression.

Hence, try adding your recipients’ names on each gift item to improve your corporate gifts or print a special message. A personalised handwritten note along with the present is also a great idea. If you don’t have much time to customise your corporate gifts, custom gift boxes will suffice.

4. Not having a budget beforehand

Corporate gifting can sometimes cost a lot. If your company has limited financial resources, it’s necessary to set aside a budget for corporate gifting. This budget will provide you with an exact picture of how much cost will be incurred or both gift and packaging, and what available gifting options are best for you.

A budget is essential, particularly if you don’t wish to overspend on corporate gifts, which many companies tend to do. To save money, it’s highly advised that you always search for a corporate gift provider that accepts bulk orders, provides discounts, or offers customised products with no additional charges.

5. Showing bias in gifting approach

You should include all your customers, employees, or associates when giving corporate gifts. It would be best if you didn’t miss somebody, as this can create a wrong impression of you as a biased business owner, employer, or colleague.

As much as possible, give everyone the same or similar corporate gifts. Moreover, it would be best if you never differentiated between your recipients.

While packaging can differ between different groups of people, such as employees and customers, it should not differ between the same group of people. Bias, partiality, and differentiation can make your recipients feel forgotten or less valued.

Conclusion

Corporate gifting is always an excellent idea for business. When you give out corporate gifts, you should never forget your primary purpose – to express your appreciation and gratitude to your customers, employees, or associates and have them think of your company when it’s already time to do business.

Ultimately, giving memorable, practical, and well-thought-out corporate gifts will surely improve the reputation of your company and will make your recipients fonder of your business.

If you’re looking for a reliable service provider to help level up your corporate gifts, Print & Pack is here to lend you a hand. We offer high-quality, custom gift boxes in Singapore that you can use to make your corporate gifts more fun and unforgettable.

Aside from this, we also provide excellent and affordable printing services for items like canvas tote bags and custom printed calendars. Feel free to contact us or visit our website for more details.