Innovative advertising tools are not easy to come by, especially when new ideas are sparse to begin with, and not all can be employed to meet the brand’s goals.

Despite that, as a business, you must overcome this obstacle and keep fresh ideas flowing to maintain your clients and attract new crowds.

To help with this idea shortage, here’s an everyday tool that can be enhanced to provide effective marketing: canvas tote bags! These reusable bags naturally leave a long-lasting and memorable impression and can thus maximise brand awareness.

As a flexible medium for any agency, be it for businesses, schools, or nonprofit organisations – this marketing tool allows you to spread your brand or campaigns with ease.

If you’re interested to know more about the benefits of tote bags in your marketing endeavours, read on down below!

Customers can spread marketing on your behalf

Sometimes, the means to our success are already at hand; they’re just not easy to spot.

Consumers usually go out and about when shopping in malls and other shopping centres, so why not use them as an extension of your marketing campaigns?

By promoting both your brand and campaign message tastefully in a large, printable format, you’ve got yourself a brand exposure tactic that is eye-catching and cost-effective.

Raise brand awareness effortlessly

By using a head-turning and attractive design on your tote bags, brand awareness can be raised among prospects, with your loyal clients acting as passive messengers wherever they go. To make this possible, there are a few things to note:

  • Your brand or design should be clear and recognisable even from a distance.
  • Add in contact details where possible to increase potential trade.
  • If you opted for the design, ensure that it properly conveys your brand’s identity.

Effectively induce brand recall

By employing exceptional marketing campaigns, your potential customers will more likely memorise and recall your message and, in turn, your brand.

And if you opt to include these campaigns on custom canvas bags in your retail stores, your strategy’s effectiveness is undoubtedly increased! This is because clients will remember your brand for as long as they reuse your branded canvas bags.

To make the most out of this powerful branding tool, make sure to incorporate a design representing your brand or, preferably, a custom one that advertises the brand’s upcoming events or ventures.

In doing so, both existing and new customers will start to take extra notice of your brand!

Connect with customers that value eco-friendliness

In today’s world, more and more consumers are making sure that the companies and brands they support are doing their part to protect the environment.

As such, the use of plastic bags has drastically decreased in favour of environmentally-friendl or reusable bags, such as those made of paper and canvas or cotton.

By using these canvas tote bags, not only are you doing your part for the environment – but you also gain the trust of current customers and future prospects!

Conclusion

Tote bags are now more than just souvenirs. With just a touch of brand personality, they can become powerful marketing tools that can drive your business to greater success.

If your brand is in need of some canvas tote bags, then Print&Pack can help you out! We offer canvas bags of all kinds and shapes to choose from and can cover extensive customisation for all your design-related needs. With variety and customisation as our middle name, you’re sure to find the right packaging solution for you, be it our canvas bags, paper bags, or custom gift boxes.