Marketing a brand can indeed be a demanding task. Just ask marketers everywhere how much they go through in order to conceptualize and execute a winning brand campaign.
Making sure your brand sticks the landing of making an impression on your consumers can be tricky, though. That’s especially true nowadays, as people’s attention can be scattered among many different things.
One key thing that never goes away in any marketing campaign, though, is freebie kits.
Asserting the presence of your brand through tangible, useful items is a tried and tested technique. And who doesn’t love the thrill of receiving stuff for free?
In order to solidify your identity, you must package your freebies in unique and easy to recognize packaging.
When consumers see your packaging, they should be able to identify and associate it with quality products and services, among all else.
Making an environmentally conscious decision can also work wonders for your brand. Thus, aside from uniqueness and visual flair, eco-friendliness should also be considered when designing your packaging.
Read on to find packaging alternatives that you can incorporate into your marketing strategy.
1. Paper bags
Don’t knock on paper bags. A chic but straightforward bag carrying your brand logo can work wonders.
Although they are the most basic form of packaging, you can certainly customize them to reflect your brand identity.
Not only that, paper bags are highly biodegradable, so you won’t have to worry about the post-consumer carbon footprint.
2. Reusable canvas totes
Reusability is a prime candidate for marketing material. Not only will it reduce waste, it also reduces the amount of natural resources that have to be consumed in the production of non-reusable items.
The fact that your brand cares about the state of the world’s natural resources will positively affect you in the future.
In the long run, consumers who do reuse the totes will help in indirectly promoting your brand to anyone who sees them.
In creating reusable custom tote bags, make sure to stick to a neat and pleasant design.
3. Cardboard boxes
If you want to convey a more premium promotional material, you’ll never go wrong with a well-structured box. Heavy cardboard that’s customized with the colours and logo of your brand can be a treat to look at.
Your materials inside can also be neatly secured. Choose a type of cardboard that’s recyclable and ecologically friendly.
Try to also stick to a design that will require minimal ink usage, as it will be more cost-effective while also being less toxic to the environment.
Conclusion
You can be effective with your marketing campaign, and at the same time, do your part in giving back to the environment. In our more ecologically-conscious era, an effective marketing campaign rooted in corporate social responsibility will widen your reach more than ever.
If you have a project in mind and wish to create packaging materials using tote bag printing, paper bag customization, design mockups and more, Print&Pack will be your one-stop shop. Call us now with your design ideas, and we will work hand in hand with you to make it a reality.
