Today, there are plenty of reasons to switch from ordinary plastic bags to paper-based custom tote bags. From leveraging it to serving as a marketing medium to showing your brand’s eco-friendliness, the practical benefits of paper carrier bags are far too advantageous to miss out on.

However, it’s important to note that sourcing these bags and customising them to match the business’s needs will require a higher investment than cheap plastic bags.

Nevertheless, given their pros, their cost-effectiveness is worth the extra penny. If you’re looking to make the switch soon, keep in mind these three handy tips when working on procuring these bags for your brand.

1. Don’t interfere in the design process after hiring a graphic designer

When it comes to creating the conceptual design for the paper carry bags, providing small suggestions to the designer’s samples is more than acceptable. However, when it gets to the point that they’re far too restricted, it can potentially lead to a less than stellar output.

Remember that when it comes to creating promotional brand designs, they’re the professionals. Hence, they are the most qualified to develop a design that will catch people’s attention.

Therefore, detail everything the designer needs to know during the initial briefing phase, such as the brand’s strategy, identity, and target customers, and give them the time and freedom to work.

2. Remember to get various sizes

Since nothing is more inconvenient than a single-sized carry bag that is too big or too small for its contents, it’s recommended to get more than a couple of sizes for your new papers.

Getting different sizes is especially important if your brand’s product varies according to size (e.g. clothing or shoes) or if your business data shows that your customers typically buy more than one or a couple of products on every visit.

Ensure that each size is big enough to hold the standard items, and procure enough medium-sized ones that can serve as a good alternative for when the smaller or larger sizes run out. Moreover, it helps enhance customer experience.

3. Consider the thickness necessary to hold your products

It’s essential to understand that the durability of paper carrier bags can vary from one to the other. In paper bag context, this durability is measured in GSM, a unit that means gram per square meter and a unit of weight. The higher the GSM, the sturdier the paper is.

To help estimate which bag is best for your products, we shall use garments as an example. 100 gsm paper bags are enough to bear their weight for these voluminous and light products. If your brand’s offerings are slightly heavier, going for 110 gsm or higher is likely the better option.

Conclusion

The widespread adoption of paper tote bags is cost-effective from a business standpoint and an eco-friendly one from the public’s perspective.

To ensure that it works well in practice and not just on paper, business owners must carefully consider their requirements and find the design, sizes, and durability they need.

Print & Pack is here to help if you need paper bag packaging for your brand! We offer quality printing services for all your packaging needs, from tote bag printing to canvas bag printing in Singapore.

Apart from designing and printing paper carry bags, we also handle non-woven bags, canvas bags, and box packaging. Combining our expertise and resources with your idea, you can make your dream packaging come to life.