Corporate calendar printing is a great way to promote your brand and remain in the mind of your customers all year round. Calendars are a classic marketing tool that helps businesses expand their customer base and maintain loyal clients.

Compared to other classic corporate marketing items, such as pens and keychains, calendars are much more practical and harder to lose. Besides brochures and business cards, promotional calendars are a practical element that you can include in your corporate giveaways to establish your brand recognition.

However, to reap all the benefits of a corporate calendar, you need to be creative when designing your promotional tool. Otherwise, your calendar will fail to capture the attention and interest of your customers. Here are three significant elements that you can add to your corporate calendar to make it more artistic and fascinating.

1. Your Employees

Your employees are the backbone of your company. Your business will never achieve financial and social success without their efforts and hard work. For this reason, it may be a great idea to highlight your employees in your company calendar every once in a while.

Featuring your employees in your corporate calendar will allow your customers to know the reliable people behind the products and services they patronise.

Each month, choose at least one department to highlight in your calendar. You can add a picture of them as a group with a brief greeting on or below the photo, or you can feature candid shots of them while they are doing their day-to-day jobs. This will essentially give your lovely employees the recognition that they deserve. 

2. The History of Your Company

Every company has a story of failure and success. These stories are often inspirational, heartwarming, or admirable. Suppose you think your company’s history is inspiring enough to pique your customers’ interest and warm their hearts. In that case, you should consider adding it to your following promotional calendar.

Tell the journey of your company through photos. Begin with the earliest pictures you have, whether they are still in black and white or much more recent. Arrange the images in chronological order so that your customers will honestly know how your company began and succeeded all the way through.

To add more context to the photos, you can also write a short caption for each. Having the essential dates for your company’s milestones on the calendar pages is also a good idea.

3. Some Fun and Interesting Facts

If you want your calendar to be general but still interesting, fun facts are the elements you should consider adding. You can get intellectual with your customers by featuring fun photos with fascinating or obscure facts for your following corporate calendar.

There are plenty of sources where you can get exciting but reliable facts, such as Google, YouTube, podcasts, or even Siri. If you are a traditional geek, you can also use an encyclopedia to get some interesting pieces of information about almost everything.

Remember that the facts do not need to be related to your company or line of business. So long as your facts are interesting, they are good to go. Here are examples of some random facts that will surely fascinate your customers:

  • Dolphins sleep with one eye open
  • Spider webs were used as bandages in the old times
  • It only takes an hour to drive to space
  • At least one of the colours on the Olympic flag appears on all national flags
  • The fastest man in the world suffers from scoliosis
  • Bubble wraps were initially designed to become wallpapers
  • There is a McDonald’s branch on every continent except Antarctica
  • 8 out of 10 most giant statues in the world are of Buddhas
  • Sunsets on Mars are blue
  • Lego toys are considered a better investment than stocks or bonds

Conclusion

Corporate calendars are indeed a great way to promote your brand and maintain the loyalty of your customers with their enormous utility. To make sure that you maximise all the benefits of promotional calendars, do not hesitate to unleash your creativity and spice up your calendar by adding the exciting elements mentioned above.

If you need help in making your ordinary corporate calendar extraordinary, Print&Pack is the one you need. We offer a great selection of high-quality printing services, such as calendar printing, red packet printing, tote bags printing, and more. We can assure you that our reliable services will help you spruce up all your promotional items no matter what they are!