The packaging of your gift boxes has a significant impact on how potential customers see your product. In short, it’s the key to your brand identity as it is the touchpoint between your business and the customers.
Exploring the different types of packaging box trends can make a difference between consumers giving your product attention and taking it home or not giving it a second glance.
Your company’s brand identity and value can be seen in the visual of your products. The packaging is the first thing your consumers see, explore, and check out.
Packaging ensures your products don’t get left on the shelves or do not gain the attention of customers because of the poor packaging.
In addition, custom gift boxes are the perfect way to showcase your creativity and promote your brand. Read on to know the 4 types of packaging box trends to transform your brand.
1. Minimalist
This style refers to the absence of unnecessary art or messy designs but embraces a no-nonsense, no-frills approach and helps your brand create and reinforce an upscale image.
Because it usually only consists of the brand’s logo, the packaging looks cleaner and smarter. With minimal graphic design, it also ensures that your packaging is not painted in clashing colours or too much messaging, which can get disorganised. This also helps increase your product’s and brand’s value and popularity.
2. Sustainable
Awareness of environmental issues would mean that customers may pressure companies and restaurants to be transparent about their products. This kind of packaging is easier to reuse and recycle, reducing waste.
After all, when this packaging is created, consideration is put into making them and what happens to the open and discarded components. That is why this packaging will consist of biodegradable materials.
Clients would usually prefer businesses that adopt sustainable packaging methods and would probably be curious about where it came from, what it is made of, and how it’s made. Moreover, it gives you the advantage of attracting customers who support reducing plastic waste and looking out for like-minded companies.
3. Convenient
Over the years, customers have acquired lifestyles that require convenience. Due to this, the demand for convenience significantly affects a business since customers are drawn to it, especially when buying products online and getting takeout.
Convenient packaging is where you express care to your products and customers by ensuring they have been received safely and conveniently.
For example, suppose you are ordering coffee to go. In that case, you may utilise kraft paper and add features such as an easy-to-carry handle for better portability, a window shape for them to see what’s inside and foil printing to keep the drinks cool or warm. T
his allows customers to associate convenience with your brand, encouraging them to patronise more often.
4. Personalised
Businesses are always looking for ways to stay ahead of the competition and have developed various personalisation styles. Each brand may have its unique packaging style. While the easiest way is to add a logo and be done with it, others may opt for additional marketing designs such as patterns, drawings, or accessories associated with their brand.
A personalised packaging box offers many benefits: it helps showcase your brand’s creativity and establish a more emotional connection with customers – this means you can also change your personalised style depending on special events, such as Christmas.
Incorporating your brand name and logo on the personalised packaging box gives free word-of-mouth marketing.
Conclusion
If you’re wondering how to market your business and be one step ahead of your competitors, starting with the packaging box is one great way to start! Do note that the design has to be carefully selected. Otherwise, this tactic may backfire on you. After all, the packaging is the first impression, and first impression always matters.
Should you need the ideal design, along with getting the best quality possible, Print & Pack is here for you! We offer excellent printing packages for your product customisation – from customised gift boxes to custom tote bags. To engage our all-in-one services, contact us or visit our website today.
