Packaging plays a huge role in the success of your business. It can transform your customer’s experience with your brand. From the mode of packaging to its design, the packaging your products come in will shape your customers’ impression of your business’s image. Hence, it is crucial to design unique packaging that will distinguish your company from other competitors in the market.

During the COVID-19 pandemic, delivery and e-commerce may play bigger roles in sustaining your company’s growth. Unboxing hauls are especially popular among customers and show how packaging creates a solid first impression on your customer. Sturdy, beautiful packaging will make your customer feel valued as you see through their entire brand experience from start to finish.

If you are at a loss for creative and unique ideas, read on to find out the three exciting ways packaging can transform your brand in the age of e-commerce.

1. Go functional and straightforward with custom tote bags

Bags are a great way to present your items if you are using door-to-door delivery services. Choosing a bag to promote your brand is also an ideal way. A sturdy, functional bag will be able to hold your goods safely up to when they reach your customer’s arms. They also serve a purpose after your customer begins using their product; they can be used for eco-friendly grocery shopping or other everyday activities.

Custom tote bags are handy for goodie bags and care packs from various organisations as a welcome gift. If you are delivering a smaller quantity of goods that are not fragile and only require minimal packaging, custom tote bags are a simple, fuss-free, and cost-effective option you should consider.

Canvas bag printing is more affordable than you think. One popular method is silkscreen painting, which allows you to incorporate your brand’s colour scheme and logo without sacrificing finer details and quality. Ink is directly printed onto the tote bag with the help of UV light, rubber blades, and a mesh screen. Silkscreen printing is a long-lasting method suitable for mass production, which is especially useful for brands looking at mass delivery for a large consumer base.

2. Keep things classy with a paper bag

If your brand uses door-to-door delivery services but wishes to portray a more luxurious image, you can consider paper bags as an alternative to canvas tote bags. They are especially suitable for beauty or fashion brands or any business that conveys a sleek and chic image.

Paper bags are also easily customisable. They are usually made from scratch, and you can personalise every detail from its size to the handles. Satin ribbons are a good choice if you want more lustre for your packaging to convey an image of luxury. They are also softer and more comfortable, allowing your customer to reuse them in comfort.

You can customise the paper bag with your brand’s logo and images with a wide variety of methods. Consider embossed logos that add texture if you want to elevate your customer’s unboxing experience. Foil stamping and spot UV are some popular techniques for a more metallic or glossy finish, and they provide more contrast to help your logo stand out.

3. Maximise your creativity with mailer boxes

Mailer boxes are traditional choices suitable for all modes of delivery. If you are going contactless, mailer boxes are strong and allow your customer to receive your product safely without any fear of damage. However, safe doesn’t have to mean boring! Mailer boxes can be customised in a wide variety of ways and allow you to achieve even more creative expression.

You can keep things minimal and classy on the external surface while surprising your customers with an elaborate design printed on the inside of the box. This way, you will get to maximise the mileage of your packaging while keeping things exciting for your customer. Printing information about your product on the inside also helps you save extra costs that you may spend on manuals and pamphlets instead.

You can also consider the idea of a box inside a box; you can use filler materials such as packing peanuts or bubble wrap to cushion the smaller box. Including a second box also gives you more freedom in experimenting with textures and extra embellishments, all while prolonging your consumer’s exciting unboxing experience.

You can choose from a wide variety of rigid boxes for the inner box. You can try a winged box with a magnetic enclosure for added weight and luxury; this packaging is especially suitable for rounded items such as coffee capsules or cosmetic tubes.

You can also consider a ribbon box if you send out a PR package and display your products on a smooth, flat surface. The ribbon box will allow you to lock the position of your products in a specific arrangement of your choice.

Conclusion

There are many aesthetically pleasing ways to deliver your package safely to your customers. To start curating and finalising your ideas, begin with your brand image in mind, and match your mode of expression with the design elements you have chosen.

Print&Pack offers a diverse range of packaging mediums for you to elevate your branding. With so many ways to customise your products, we will be able to help you transform your customer’s unboxing experience. Contact us at sales@printandpack.sg or call us at 62927193 to find out more!