Promoting a brand can be taxing – it requires a lot of energy, resources, and creativity in order to reach a wider audience. Why? Because market competition is always stiff, businesses often resort to different promotional methods – including website creation, social media, print media, and freebies.

Freebie marketing is a type of promotion strategy that uses free resources or items that are offered to the audience to gain brand recognition or hype. In fact, there are many kinds of items you can offer as freebies to your target customers.

But if you want to achieve your marketing goals, you need to be in line with what is new and trending!

Printed tote bags are one of the most popular items you can find in the streets these days. They are also being increasingly used as promotional freebies by more and more businesses across different industries.

So, without further ado – here are some of the reasons why tote bags printing has become so prominent today, especially when it comes to brand promotion:

Tote bags are useful

This is the main reason why it is a great idea to use tote bags as promotional freebies.

Aside from the fact that they are currently the trend, they are also very much useful in everyday life; people can use them for carrying things or for simply sporting trendsetting outfits.

For individual consumers, tote bags are handy for shopping and running errands.

Meanwhile, for students or professionals, on the other hand, tote bags are the more stylish and easy-to-carry alternative to backpacks when it comes to storing books, laptops, and other items.

Its purpose is endless, it only depends what your intentions are for using the bag!

Messages printed on tote bags are visible

Tote bags, especially canvas bags, are very ideal for imprinting brand logos because the material that they use are typically highly receptive to ink transfer.

Canvas bags printing, particularly, accepts colors easily without the ink bleeding when it sets.

Aside from their receptiveness to ink, tote bags also have large faces where logos, slogans, and messages can be printed on very visibly.

You do not have to worry about your brand being overlooked anymore because tote bag printing will make sure that you get your messages across.

Tote bags are cost-effective

The fabrics that are typically used in tote bags are low-cost to produce.

As such, making tote bags extremely affordable freebies even for small businesses and startups.

Nonetheless, even though they are cheap, tote bags effectively serve their purpose as great giveaways for business promotion!

Tote bags are eco-friendly

The increasing awareness for the environment has made more and more consumers switch from plastic bags to tote bags.

Indeed, tote bags are the most eco-friendly alternative to plastic bags and other types of shopping carriers!

If you want your brand to be known not just as a reliable and efficient business but also a socially responsible one – using printed tote bags will give you the social and moral leverage that you are looking for.

By using tote bags as your freebies, you are not just showing your potential customers that you care about the environment, but you are also encouraging others to do the same.

Conclusion

Freebie marketing is undoubtedly a great way to make your brand more recognised and widen your audience. But in order for this strategy to be effective, you need to choose the right kind of freebie that you are going to give away. For a clear, cost-effective, and socially responsible freebie marketing, tote bags are the ones that you should consider giving!

If you need help in designing and customizing your promotional freebies, Print&Pack is the company you should work with! Print&Pack is a one-stop service provider that offers a variety of printing services, such as box packaging printing, paper bags printing, and custom tote bags. With the help of Print&Pack, you can surely upscale your freebie marketing game in no time!