The use of calendars probably dates back to centuries ago, when ancients started to chart the stars and moon to measure time.
These time charts have then evolved to the standard Gregorian calendar that we see today.
In the corporate context, calendars prove themselves useful for scheduling, planning and organisation. Some of us might even feel lost without one by our side.
As such, custom printed calendars as your corporate gift might be something you would want to consider.
So, read on for the various reasons why you should use calendars as gifts and some ideas you could explore.
Why calendars?
A perfect reason why calendars make such great gifts would be that they are universal.
Without said – everyone uses calendars. Whether you are a director or a student, calendars help you track your progress throughout the year. Yearly calendars are handy to give a snapshot view of the year and helps you plan so you don’t fall back, ever!
Though they may seem to be less fancy compared to other promotional gifts, with some help, your company could print a unique design that best suits its users.
If you think about it, with the 12 months, there are 12 blank canvases for you to showcase the company and your creativity via calendar printing!
They are also considered to be more budget-friendly and convenient to pass around – no wonder calendars are such popular gifts, especially at the year-end.
Design something different each month
Having the same design throughout the calendar may make the year seem dreary even when it has yet to pass.
Each month may mean different things – especially if they carry public holidays. Designing the pages of each month to follow the events could help the user remember the events they can look forward to.
For example, in December, you could choose to go for a winter or Christmas themed page.
Another way you could spice up each month to print different promotions that your company might be offering each month.
To make it even more enticing so that people will use your calendar, you could even print voucher codes exclusive to each month. Doing so helps with product promotion and sales and gives everyone something to look forward to!
Use local photographs
Especially if you are a global company with clients and employees worldwide – it could be nice to print pictures of the country where the company was incorporated.
Local photos can spark community pride and serve as a nice landscape image to have on the desk. Choose scenic views such as greenery or sunsets.
If your company is located in the central business district, skyscrapers can also serve as fantastic images on your calendar!
Tell a story
Calendars are primarily tellers of time. Using them to tell a story across time can be a great way to show how the company has grown through the years.
For example, January can portray how the company started, the journey continuing till December, depicting the company’s current success.
You could include images of the firm’s humble beginnings and forbears to its present office – it is up to you to choose how to tell the story.
Remember to showcase the challenges and include images of how the company has overcome them!
Have your clients suggest designs
Everyone loves a calendar that speaks to them.
If you plan to gift a calendar to your clients, instead of dictating its design – take it a mile further and ask your clients what they would like to see in the coming year’s rendition!
Gathering feedback is a way to improve. If your company has been printing calendars over the years with the same concept, your clients may get bored or even be unable to distinguish the ones this year from the past year.
Knowing what they want to see in the calendar would also make them more interested in using the calendar.
Printing what your clients like could also help deliver a powerful message that your company is responsive to the needs of its clients. Your clients could consider your thought while making business decisions.
While it seems like a tiny gesture at the start, it could go a long way to helping your company’s public relations!
Conclusion
Calendars are not just dull desk accessories but also a potential gift option that you can explore for corporate gifts. If designed well, your clients and employees might appreciate the gesture. Despite their rigid structure, they are also an excellent platform for design ideas.
If you are looking for a place for printed gifts, look no further than Print&Pack! We provide a variety of printing services ranging from calendar printing to tote bags printing. With our help, we are sure you can find the perfect gift with high-quality prints for your corporate gifting needs.
