Most businesses overlook the aspect of product packaging, with some regarding it as something minor. But just like the cherry on top, product packaging is what enriches your product and has an influencing role in the consumer decision-making process during retail or online.
Product packaging is more than just packing everything correctly; it gives us a hint of what the enclosed product is. Custom box packaging enhances the consumer’s experience through engaging with our sense of sight, touch and sound.
In short, it’s closely tied with how a consumer perceives your brand; at just a glance, customers can judge the value or quality of the product inside.
If you’re wondering about the importance of product packaging, here are five reasons why.
When you’re at a grocery store, you’d see a sea of products vying for your attention. Assuming that you don’t have a go-to product, its design is what captures your attention first.
So, ensure that your product packaging is captivating enough to set your brand apart from others! You can play around with the design to attract attention, or make your packaging shine, or hop on the minimalistic bandwagon.
There are countless ways to unleash your creativity, but ultimately, the primary purpose is to let the packaging speak for itself and the product.
The packaging helps to communicate all the necessary information about the product, such as instructions, expiry, nutrition labels – it’s highly dependent on the product.
If there are benefits, customers would want to know. The purpose of purposeful copywriting is to convince your customers that they need your product. In a way, you’re letting the product speak for itself.
Leaves an impression
The exterior design should relate to its intended function or purpose, so know what you’re designing around in order to choose a suitable box.
There are many different ways for you to twist a package design to fit the product. The more creative, the more it’ll stand out on the shelf!
Interactive packaging is one rising trend that attracts customers to interact with the packaging while representing your brand as an innovative and creative one.
However, not every product calls for a unique design. Products like cereal should remain in a rectangular box that speaks for itself and is easy to pour due to the structure.
Influences purchase decision
The colour scheme of your product packaging plays a role in influencing a customer’s purchase decision.
In fact, the more colours, the less unsophisticated your product will be perceived.
Blue is the most liked colour, but that doesn’t mean you should choose that automatically. Make sure to conduct extensive research on your target audience before settling on a colour scheme.
Increases brand recognition
Your product packaging should reinforce your brand image with factors like your brand name or logo.
The more exposed people are to that, the higher your brand visibility and brand recall. So, think about the kind of messages your package is displaying to people, as this reflects on your brand as well.
Include impactful copy that’ll surely leave an impression on people.
We hope the reasons mentioned above effectively informs you of the importance of product packaging. As you know, product packaging is important at driving sales.
It’s also important to think outside the box by letting your package articulate your unique selling point. Product packaging does not just apply to when you’re selling a product, but for when you’re giving someone a corporate gift. In that case, gift boxes are also a great option to spruce up your product neatly - so, keep them in your to-buy list!