The world of design is ever-changing. To capitalise on this, companies lookout for new trends to shake up their stale packaging designs and attract new customers.
Last year, mandated restrictions limited consumers from physically experiencing a brand’s look and feel through walk-in stores. To make up for that absence and to leverage the increased popularity of e-commerce, business owners and packaging designers now aim to deliver a piece of their branding directly to their client’s doorsteps.
Here are four packaging design trends in 2021 to help keep up with the times and inspire your design overhaul.
Vintage and nostalgic experiences
One can’t deny that there’s just something magical about items from the past. The wonder of handling something from before and, if the item was a commodity during childhood, the nostalgia one feels is just so satisfying.
It’s a fact that vintage-inspired packaging has been around for ages. But this year, that ‘vintage-ness’ will go beyond and bring that nostalgia into the unboxing experience from start to end.
This is achieved by authentically recreating what once was, from the textures, materials, outer packaging, and down to the choice of imagery.
Subtle yet bold geometry
Sharp angles, lines, and bold shapes take the spotlight in this design approach.
Although the designs are usually abstract in nature, this trend still succeeds in allowing consumers to glean a product’s purpose and what it stands for.
Pair that abstract nature with expressive colours and you’ve got a packaging design that’s sure to make quite an impact and leave a lingering impression!
Packaging turned into fine art
Commonly found in high-end products, this design trend is heavily inspired by abstract paintings and textures found in such works. This inspiration results in creating a package design focal point that is indistinguishable from an art piece.
In this approach, the key is to emulate the textures commonly seen on said paintings. And by craftily playing with colours and abstract shapes, the line between fine art and Packaging is blurred, leaving a piece that’s too beautiful to be discarded.
Product names take centre stage
No-fuss and direct to the point – the lack of illustrations and logos makes it clear what the product is called and what it’s supposed to be.
As the design’s primary focus, creativity must be poured onto the characters themselves, be it in the fonts, colour scheme, or other typography design elements.
With a strong focus on leveraging typography design complemented by a dash of stylistic elements, the product name becomes a work of art that is sure to attract attention.
This packaging trend can be utilised by companies aiming to increase brand awareness by heavily focusing on the products they offer.
Conclusion
New trends emerge periodically to keep things fresh, and this is no exception when it comes to packaging design. From paper bags to canvas tote bags in Singapore, almost every company out there keeps up to date with what’s popular in design.
If you’re now keen on jumping on these trends for the new business year, Print&Pack can help you out! With a wide selection of packaging solutions, including eco-friendly bags and custom gift boxes, you’re sure to find the right one that fits your brand’s style and image. And with our customised services, we help you to easily bring your design ideas to life, starting from conception to the production of the packaging you can touch and feel.
